What we did
- Interior Design
- Public Area Shopfit
- Lighting Design
- Interior Architecture
- FF&E Specification
- Bedroom Casegoods
- 3D Visualisation
Discover our new, independent, lifestyle hotel concept, inspired by the culturally rich & diverse neighborhood of Bethnal Green.
HISTORY & HERITAGE Backstory
The new build East London Hotel is located in the heart of Bethnal Green London, opposite the Victoria & Albert Childhood Museum.
Characterised by its market gardens and the weaving industry during the Victorian era, Bethnal Green became one of the poorest slums in London with a rich and coloured history involving its many infamous residents.
In more recent years, the area has become a dynamic, culturally diverse area, with a thriving arts and culture scene and a diverse mix of shops, restaurants and markets, attracting city workers and creatives.
Inspiration & influences Our approach
Our concept for the East London Hotel draws inspiration from the rich locality of the property to deliver a contemporary, lifestyle hotel targeting creatives and millennial travellers, travelling for both leisure & business.
Our approach was to maximize the guestroom opportunities, and create efficient and effective operations while introducing a high-energy, activated, and open-plan hub at street level, integrating seamlessly with the local streetscape & community.
Happy Endings The Results
A wonderful combination of neighborhood cafe bar with a super efficient guestroom operation
Reviews
The East London Hotel caused quite a stir when it launched - check out some of these reviews:
