What we do Full Service Hospitality Design & Branding

Consistently setting new standards for style, comfort and innovation in hospitality interior design, we have two decades of experience working on over 300 projects with global hotel groups and their vast portfolios of branded hotels.

This experience has honed an unrivalled knowledge and understanding of the hospitality industry, enabling us to offer a comprehensive array of professional services to hoteliers and property developers across interior architecture, design and branding.

Discover more about our hotel design services


01. Design Consultancy

Working with you at the earliest stages of a project, we introduce research as a design precursor, getting to know the competitive environment of the business proposition both physically & digitally then building on this to determine the strategy of differentiation and opportunities to maximise your investment.

02. Interior Architecture

Efficient, operational space planning is a crucial aspect in driving value for your hotel design. We deliver internal planning, detailed design and structural alteration solutions for the interior your property, focussing on spatial hierarchy, operational excellence and distinctive interior spaces and services.

03. Interior Design

Great design is great business and with your guest experience at the heart of everything we design, we fuse our creative flair with our commercial insights to define their journey. We create beautiful interiors & activated spaces that deliver the optimum customer experience and ROI for your development.

04. Hospitality Branding

More than just design, we take cues from the location and provenance of your property to create a unique brand story and bring it to life. We deliver opportunities to leverage aesthetics and marketing to create a differentiated proposition that improves your F&B prospects and maximises your ROI.

Our Clients

Working with an amazing array of hoteliers, hotel groups and property developers on new brand concepts or established brand roll outs, we deliver outstanding, cost effective branded hotels around the world.

hotel brand development The Process

  1. Strategy & Research

    Leveraging research as a design precursor we find out more about you and your aspirations for your brand while investigating your competitive landscape, analysing developments in your sector and identifying your uniqueness.

  2. Conceptual Development

    Introducing workshops and storyboards we start to delve into your brand’s vision & values. Considering the design aesthetic & personality of the brand, your personas and target guests, we begin to define your brand proposition – with distinction.

  3. Branding & Positioning

    We’ve defined your story & your touchpoints , on and off line. Now we execute on the design philosophy and facilities programme for your property that will become synonymous with the creation and evolution of your brand personality.

  4. Brand Guidelines

    Taking your brand promise and putting it at the heart of the guest experience, we develop a detailed and considered set of brand standards & marks to reinforce your values and drive a consistently high level of guest connectivity & loyalty.

  5. FF&E Control Books

    Having created your brand identity, we will work with you to determine the optimum FF&E & OS&E products and budgets , aligned to the new brand philosophy while meeting the anticipated ROI from the property.

  6. Prototyping & Model Rooms

    In the final stages we work with you to create fully detailed prototype documentation, providing detailed technical drawing packages & 3D renders that articulate and instruct the execution of the brand and development of model rooms.

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