What we did

  • Interior Architecture
  • Interior Design
  • 3D Visualisation
  • FF&E Specification
  • Lighting Design
  • Bedroom Casegoods
  • Public Area Shopfit

Discover our new, independent, lifestyle hotel concept, inspired by the culturally rich & diverse neighborhood of Bethnal Green.


The new build East London Hotel is located in the heart of Bethnal Green London, opposite the Victoria & Albert Childhood Museum.

Characterised by its market gardens and the weaving industry during the Victorian era, Bethnal Green became one of the poorest slums in London with a rich and coloured history involving its many infamous residents.

In more recent years,  the area has become a dynamic, culturally diverse area, with a thriving arts and culture scene and a diverse mix of shops, restaurants and markets, attracting city workers and creatives.

A contemporary restaurant design

Inspiration & influences Our approach

Our concept for the East London Hotel draws inspiration from the rich locality of the property to deliver a contemporary, lifestyle hotel targeting creatives and millennial travellers, travelling for both leisure & business.

Our approach was to maximize the guestroom opportunities, and create efficient and effective operations while introducing a high-energy, activated, and open-plan hub at street level, integrating seamlessly with the local streetscape & community.

Happy Endings The Results

A wonderful combination of neighborhood cafe bar with a super efficient guestroom operation


The East London Hotel caused quite a stir when it launched - check out some of these reviews: